Spin out from NXP Semiconductors receives significant investment to further develop software-based GPS business and to leverage Road Group portfolio

CeBIT 2008

ZUG, Switzerland--(BUSINESS WIRE)--ROAD Group Holding AG has announced today that it has purchased a controlling interest in NXP’s Location Technologies Unit and establish Geotate B.V.. The new company will be added to the growing portfolio of independently operating companies in the ROAD Group. Geotate B.V. will be headquartered in the Netherlands with major R&D facilities in the U.K. and led by former NXP executive Hans Streng. Terms of the transaction were not disclosed.

Geotate launched at the recent PMA 2008 trade show. Read some of the press we received on our geotagging technology below.

• “An NXP Semiconductor spinoff called Geotate provides server-connected software that does the heavy-duty calculations once photos have been transferred over. This results in almost no hit to battery life or endless waits for a solid fix.” – Evan Bliss, Engadget

Geotate announces commercial availability of radical "geotagging" solution for digital camera market

LAS VEGAS, USA, 30 January 2008 – Geotate, a software GPS-company which delivers location-based solutions via a radically different method, announced the commercial availability of its instant GPS solution, “Capture and Process”, in the first quarter of 2008. Geotate uses software-based GPS technology to “geotag”, or mark with location data, digital files on portable devices such as digital cameras. The new technology will, for the first time, allow mainstream digital camera makers to enter into the market for GPS in consumer devices, a sector IMS Research predicts will increase five-fold by 2011 .