Core component of Capture and Process system upgraded for users of first auto-geotagging products

Reigate, United Kingdom, 1 December 2008 - Geotate, the pioneering auto-geotagging company, announced that its GPS Web-Service for adding location tags to digital images has been upgraded. The innovative service is available to users of products that incorporate the company’s unique auto-geotagging technology.

The great thing about standards is there are so many to choose from. It's an old joke, but still often rings true - especially in the case of metadata for digital images. It's a bit of a mess, so this week at Photokina some of the industry big-hitters have got together to try and sort it out.

A chance to look around some more of the show today.  There's all the fun of the fair to see, with the ride on the big dipper a real draw... 

It is interesting to see that now the camera manufacturers themselves are announcing software for us consumers to manage our mountains of digital photos.

Another busy day on the stand with full gamut of visitors from press, to camera manufacturers, through to pro photographers. One moment you can be talking about the engineering intricacies of embedding GPS into the heart of a camera, the next a photographer will be regaling you with tales of photographic expeditions to exotic places and how automatic geotagging of photos is what they need to consign their faithful, but fallible notebook to the bin.
 

A memorable day. We enjoyed the launch of the JOBO PhotoGps accessory and the subsequent press and channel tsunami that went through the Jobo stand. Positive reactions all over and a lot of pull from the channels. Absolutely great.

 
Our own stand crowded as well. The video/photo apps steal the hearts of the audience, press and companies and individuals alike. We'll bring projects home because the imaging world comes to see that we really have something unique. It works, it's cheap, it's happening now.

Setting up has consumed the whole day, despite all the best laid plans and best German stand-builders that money could buy. Never-the-less, the stand (Hall 4.1, B-024) looks great and we’ve had a sneak look at Microsoft, Samsung & Fuji. The show is far larger than I’d anticipated with the giants of the digital imaging industry looking to out perform each other, and we’ll certainly bring the news of how the various companies position geotagging today and in their roadmaps.

GPS World Kevin Dennehy forecasts geotagging taking off

Geotagging allows users to see their photos accompanied by maps, some of which can be put in a nicely bound book. One company developing this technology is NXP Software, which is spinning off its Location Technologies Group to form Geotate.

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World Of Imaging interviews Chris Marshall, Geotate’s CTO, who explains the science behind Geotate’s ‘Capture & Process’ technology and why it is the practical camera appliance approach to geotagging.

Click here to read more. [available in print or as part of the world of imaging free eBook – registration required]

GEARlog editors discuss how geotagging accessories will help Photographers automatically add geographic metadata to their images.

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Charlie Sorrel blogs about how Geotate technology solves the ‘GPS power consumption’ problem for geotagging camera hot shoe accessories.

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Click here to read about our Kato product.